Laboratorio Pesaro was born in 1961 oriented to the use of a ceramic material with high mechanical and aesthetic performance, stoneware, to mass-produce objects ahead of the times in seeking the essentiality of shapes combined with the functionality of objects.

Animated by the enthusiasm of an experimental group work, the Laboratorio Pesaro since its foundation has focused on “Design” as the predominant value of the corporate strategy.

In the 60s -70s, this company strategy also represented a cultural choice that sought the functionality and simplicity of forms as "innovation and contrast" to the aesthetic values and the most widespread "habits" of the society of the time.

The brand "Laboratorio Pesaro stands out as a reference for the excellence of its productions in the important Italian tradition of ceramic craftsmanship of the 900.


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